For RIN's return on stage, we anticipated working with video content and its potential on screens. With the present trend of fast-paced videos on several social media platforms, the idea of creating a show focusing on this look was undeniably intriguing.
We collaborated with a handful of creative talents to develop a visual look - actually several looks - that displayed the artist in different moods depending on the song’s vibe.
The mixture of real-time-generated and pre-rendered video content promises new pictures with every single performance played. As the AI identifies the artist, he is featured on fire, filled with patterns and colors on screens onstage.